Case StudyHow Events.com automated payouts to investors and advisors
How Events.com used white-label portals to reinvest in its network — paying dividends to investors, advisors, and ambassadors while cutting onboarding from a week to an hour.
“We looked at the program as growth capital. PartnerPortal.io offered a way to reinvest in our network and pay them dividends for their contributions.”
About Events.com
Events.com is an event ticketing and management platform that gives organizers everything they need to manage, market, and monetize in-person and virtual events of all sizes — from fundraisers to festivals, music to marathons. Based in La Jolla, San Diego, founder Stephen Partridge came to PartnerPortal.io with a creative idea: use our white-labeling capabilities to automate payouts not just for partners, but for advisors and investors too.
The Approach
With dozens of investors, clients, brand ambassadors, and advisors in the Events.com network, the team planned a custom environment for their top influencers to get active in the business. Starting on our Free Plan, Events.com launched a customized partner portal within a few days and tested the strategy by inviting brand ambassadors to register.
Quick success validated the idea, and they upgraded to our Plus Plan and synced their HubSpot, Stripe, and PayPal accounts. By integrating Stripe and QuickBooks, they can now automate and attribute payments monthly, quarterly, or annually — supporting any type of referral program.
The Results
We attribute our success to PartnerPortal.io as it reduced partner onboarding from 1 week to just one hour. Within a few minutes, we were exchanging contracts, onboarding, and pushing new leads into our CRM for our sales team.
That’s Marc Caron, an analyst at Events.com, who added that the platform eliminates the need for e-signatures every time they onboard a new partner while tracking referrals automatically.
Since implementing PartnerPortal.io, the Events.com team is completely out of spreadsheets and has avoided purchasing multiple overlapping software licenses. Whether a new lead comes from a partner or an investor, deals flow right into their HubSpot instance — ensuring attribution, activity, and outcomes are all logged properly.